BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/18/2011 - CARU Recommends Kickboard USA Modify Packaging To Depict Use Of Safety Gear; Company Agrees To Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Kickboard USA modify product packaging for the company’s Mini Kick scooter to reflect the appropriate use of safety equipment. -
4/15/2011 - Philips Oral Healthcare
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4/06/2011 - CARU Recommends Foomojo Modify “Foo Pets” Webiste To Eliminate Undue Sales Pressure, Disclose Membership Requirement
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that FooMojo Inc., modify its Website to disclose that memberships are required for full participation and to eliminate undue sales pressure. -
4/06/2011 - NAD Recommends Cystex Modify Advertising to Better Distinguish OTC Pain Reliever from Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has recommended that DSE Healthcare Solutions, which markets Cystex Urinary Pain Relief Tablets and Cystex Liquid Cranberry Complex with Proantinox, modify its advertising to better distinguish the two products. -
4/06/2011 - NAD Recommends Cystex Modify Advertising to Better Distinguish OTC Pain Reliever from Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has recommended that DSE Healthcare Solutions, which markets Cystex Urinary Pain Relief Tablets and Cystex Liquid Cranberry Complex with Proantinox, modify its advertising to better distinguish the two products. -
4/05/2011 - NAD Recommends ‘Your Baby Can’ Discontinue Certain Testimonials Claims for ‘Your Baby Can Read’ Program
The National Advertising Division of the Council of Better Business Bureaus has recommended that Your Baby Can, LLC, which markets the “Your Baby Can Read Early Language Development System,” modify or discontinue certain advertising claims included in testimonials for the program. -
4/05/2011 - NAD Recommends ‘Your Baby Can’ Discontinue Certain Testimonial Claims for ‘Your Baby Can Read’ Program
The National Advertising Division of the Council of Better Business Bureaus has recommended that Your Baby Can, LLC, which markets the “Your Baby Can Read Early Language Development System,” modify or discontinue certain advertising claims included in testimonials for the program. -
4/05/2011 - NAD Refers Advertising From Viss Beauty to FTC for Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company’s refusal to participate in an NAD review. -
4/05/2011 - NAD Refers Advertising from VISS Beauty to FTC for Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by VISS Beauty Inc., to the Federal Trade Commission and Food and Drug Administration for further review, following the company’s refusal to participate in an NAD review. -
4/04/2011 - CARU Determines General Mills Advertising for Yoplait ‘Splitz’ Isn’t Likely to Confuse Child Consumers
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., had determined that broadcast advertising for “Yoplait Splitz” is not likely to confuse child consumers or persuade them that the General Mills’ product is ice cream.