BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/24/2011 - CARU Recommends Street Surfing Modify Scooter Advertising To Depict Proper Safety Equipment; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Street Surfing modify broadcast advertising for the company’s “Whiplash Scooter” to depict the use of appropriate safety gear. The company has agreed to do so. -
1/20/2011 - The Walt Disney Company
Television advertising for the film “Pirates of the Caribbean: On Stranger Tides” (“Pirates”) came to CARU’s attention through its routine monitoring practices. -
1/18/2011 - CARU Recommends Sony Modify “Eyepet” Ads To Better Disclose Products Included With Initial Purchase; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Sony Computer Entertainment America modify broadcast advertising for the Sony Playstation’s EyePet video game to assure that children understand that they must purchase a controller, camera and Playstation 3 console to play the game. -
12/09/2010 - CARU Recommends Ubisoft Holdings Refrain From Marketing “Avatar” Video Game To Children Under The Age Of 12
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Ubisoft Holdings, Inc., refrain from marketing the Teen-rated video game, “James Cameron’s Avatar: The Game” directly to children under the age of 12. -
10/13/2010 - CARU Recommends American Beverage Company Modify Child-Directed Website To Better Protect Children’s Privacy
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that American Beverage Company, owner of the Website www.littlehug.com, take steps to better protect the privacy of children who visit the site. The operator has agreed to do so. -
10/13/2010 - CARU Recommends Boys Scouts Of America Modify Website To Better Protect Children’s Privacy
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Boy Scouts of America, operator of the Website www.pinewoodderby.com, take steps to better protect the privacy of children who visit the site. BSA has agreed to do so. -
9/30/2010 - CARU Recommends Kraft Foods Modify Sweepstakes Advertising To Better Disclose Free Means Of Entry, Chance Of Winning
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Kraft Foods modify online advertising for the “Ultimate Field Trip,” a sweepstakes promotion for the advertiser’s Lunchables product to better disclose the free means of entry and the likelihood of winning. -
9/21/2010 - CARU Recommends National Geographic Kids Clearly Label Advertising To Avoid Blurring Ad, Editorial Content
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that the National Geographic Society, publisher of National Geographic Kids, clearly label advertising in the children’s magazine to avoid blurring editorial and advertising content. NGS has greed to do so. -
9/20/2010 - CARU Recommends Innovation First More Clearly Disclose Information Material To Child Consumers; Company Agrees To Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has determined that broadcast advertising for Innovation First Labs, Inc.’s “Hexbug Nanos” did not adequately disclose which items are included with the initial purchase of the product. -
8/05/2010 - CARU Recommends Matel Modify Sweepstakes Website To Better Disclose Free Means Of Entry
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Mattel, which operates the Website www.barbiepinkticket.com, modify the site to better disclose the free means of entry to the Barbie Pink Ticket Party Sweepstakes.