BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/24/2011 - NAD Recommends Summit Metal Products Discontinue, Modify Certain Claims For “Rain Deck” Shelving
The National Advertising Division of the Council of Better Business Bureaus has recommended that Summit Metal Products, Inc., discontinue or modify certain advertising claims for the company’s “Rain Deck,” shelving products. -
2/22/2011 - NAD Recommends Walmart Discontinue Certain Savings Claims, Following Challenge By Staples
The National Advertising Division of the Council of Better Business Bureaus has recommended that Wal-Mart Stores, Inc., modify or discontinue certain comparative pricing claims. -
2/22/2011 - CARU Recommends Bossa Nova Modify Advertising For “Prime-8 Gorilla” To Include Disclosures; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Bossa Nova Robotics’ modify advertising for its Prime-8 Action Gorilla to disclose that batteries are not provided with initial purchase. The company has agreed to do so. -
2/10/2011 - NAD Recommends SPD Modify Advertising For “Clearblue Easy” Pregnancy Test
The National Advertising Division of the Council of Better Business Bureaus has recommended that SPD Swiss Precision Diagnostics GmbH, the maker of the “Clearblue Easy Digital Home Pregnancy Test” modify its advertising to ensure consumers understand that the test only delivers completely “certain” results on or after the day of a consumer’s expected menstrual period. -
2/09/2011 - NAD Finds Pharmavite Can Support Claims For Its’ “Nature Made Greatmind” Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has determined that Pharmavite, LLC., can support challenged advertising claims for the company’s Nature Made GreatMind dietary supplement. -
2/09/2011 - NAD Finds General Mills Can Support “Now Even Better” Claim For Progresso Soup; Claim Challened By Campbell
The National Advertising Division of the Council of Better Business Bureaus has determined that General Mills, Inc., can support the advertising claim “Now Even Better” as it is used on reformulated varieties of Progresso Light Soup. -
2/08/2011 - NAD Refers Advertising For Iceberg Labs’ “Immune Shield” To FTC, FDA For Further Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by Iceberg Labs for its “Immune Shield” dietary supplement to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review. -
2/08/2011 - NAD Recommends Applied Textiles, Nano-Tex Discontinue “EPA-Approved” And Other Claims
The National Advertising Division of the Council of Better Business Bureaus has recommended that Applied Textiles and Nano-Tex, Inc., discontinue a wide range of advertising claims made for three fabric-coating products – Nano-Tex, Nano-Tex with Durablock and Nano-Tex with BioAM. -
1/28/2011 - CARU Recommends Scholastic Modify “Goosebumps” Website To Better Protect Children’s Privacy; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Scholastic Inc., modify the Website www.goosebumpsvideogame.com to better protect the privacy of child visitors. The company has agreed to do so. -
1/28/2011 - CARU Recommends Big Time Toys Modify “Dippin Dots” Ads To Better Disclose Items Included With Initial Purchase; Company Agrees Does So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Big Time Toys modify broadcast advertising for the “Dippin Dots Frozen Dot Maker,” to better disclose the items included with the initial purchase.