BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 11/03/2008 - NAD Examines Advertising From Indoor Tanning Association

    The National Advertising Division of the Council of Better Business Bureaus has recommended that the Indoor Tanning Association discontinue advertising that suggests tanning or sunbathing is necessary to achieve natural production of Vitamin D or conveys the unsupported message that that there is no evidence linking tanning to the development of cancer.

  • 10/28/2008 - GSK, The Winning Combination Participate in NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that The Winning Combination discontinue certain advertising claims for the company’s Resolve Stop Smoking Aid, including claims made in testimonials.

  • 10/28/2008 - Gerber, Beech-Nut Participate in NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Beech-Nut Nutrition Corporation discontinue claims that suggest that its “Good Morning” and “Good Evening” baby-food products would improve an infant’s attentiveness or allow the infant to learn better or grow faster.

  • 10/21/2008 - NAD Examines Advertising for Natrol”s Biosil

    The National Advertising Division of the Council of Better Business Bureaus has determined that Natrol, Inc., has provided reasonable support for certain advertising claims made for the company’s BioSil dietary supplement.  NAD has recommended the company modify or discontinue certain claims.

  • 10/16/2008 - Schwan’s, Kraft Participate in NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Kraft Foods, Inc. discontinue an unsupported taste-preference claim made in advertising for the company’s Tombstone brand pepperoni pizza.

  • 10/16/2008 - CARU Refers Virtual Family Kingdom to FTC After Company Declines to Submit Response to Inquiry

    The Children’s Advertising Review Unit  of the Council of Better Business Bureaus, Inc., has referred Virtual Family Kingdom, Inc., to the FTC, after the company declined to respond to an inquiry about privacy practices at the Website www.virtualfamilykingdom.com.

  • 9/30/2008 - NAD Reviews Summit Vetpharm’s Claims, Following Bayer Challenge

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Summit VetPharm, LLC (SVP) discontinue or modify certain claims for its Vectra and Vectra 3D flea, tick, and mosquito protection products for dogs and cats.

  • 9/30/2008 - McNeil, Shering-Plough Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus examined performance claims concerning McNeil Consumer Healthcare’s Zyrtec allergy medicine which were challenged by Schering-Plough HealthCare Products, Inc., the manufacturer of Claritin, a competing allergy medicine. 

  • 9/18/2008 - Daimler Trucks, Navistar Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Daimler Trucks North America, LLC (DTNA) discontinue or modify certain advertising claims for the company’s Freightliner Cascadia tractor trucks.  However, NAD determined that the monadic claim “We were able to fine-tune the truck’s design to maximize aerodynamics and fuel economy” is supported by the evidence in the record. 

  • 9/17/2008 - NAD Reviews Advertising For ‘FRS Energy’

    The National Advertising Division has determined that the FRS Company provided reasonable support for certain advertising claims made for the company’s FRS Energy product. However, NAD recommended the company discontinue the claim that the product “enhances metabolism.”