BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
  • All

  • 12/17/2008 - L’Oreal USA, Procter & Gamble Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has determined that a packaging claim made by L’Oreal USA for its L’Oreal Excellence Crème hair coloring product is a non-comparative claim of general excellence, a message NAD determined was supported by the advertiser’s evidence.

  • 12/17/2008 - Michelin, Bridgestone Participate In NAD Forum

    The National Advertising Division of the Council of Better Business Bureaus has recommended that Michelin North America Inc., modify disclosures and discontinue certain advertising claims.

  • 12/15/2008 - NAD Examines Advertising for Campbell’s Tomato Juice from Concentrate

    The National Advertising Division of the Council of Better Business Bureaus has determined that Campbell Soup Company provided adequate substantiation for advertising claims made for “Campbell’s Tomato Juice from Concentrate.”

  • 12/15/2008 - Mars Petcare U.S., Hill’s Pet Nutrition Participate In NAD Forum

     The National Advertising Division of the Council of Better Business Bureaus has recommended that Mars Petcare U.S., Inc., the maker of Nutro Products brand Natural Choice Complete Care Dry Cat Food, discontinue the advertising claim “Veterinarian Recommended.” NAD determined, however, that the advertiser could support the nutritional claim “Everything Your Cat Needs in One Bag.”

  • 12/10/2008 - CARU Recommends Church & Dwight Discontinue Ads For ‘OrajeL’ Product During Children’s Programming

    The Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc., has recommended Church & Dwight discontinue advertising for Orajel Toddler Training Toothpaste, a product labeled “keep out of the reach of children,”  during children’s television programming hours.

  • 12/08/2008 - NAD Examines Advertising For GP Plastics Corp. “Polygreen” Plastic Bags

    The National Advertising Division of the Council of Better Business Bureaus has recommended that GP Plastics Corp., the maker of PolyGreen plastic bags for the newspaper industry, modify or discontinue certain advertising claims for its PolyGreen plastic bags. The company has said it will appeal NAD’s findings to the National Advertising Review Board.

  • 12/05/2008 - CARU Reviews Advertising For Website Operated By Flow Play

    The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Flow Play, Inc., operator of the Website www.ourWorld.com, modify the site to assure it is in compliance with CARU’s self-regulatory guidelines for children’s advertising and the federal Children’s Online Privacy Protection Act (COPPA).

  • 12/05/2008 - Following Second Compliance Review, NAD Refers Advertising From Goodman Global To FTC

    The National Advertising Division of the Council of Better Business Bureaus has referred advertising from Goodman Global to the Federal Trade Commission for further review.

  • 12/04/2008 - NAD Examines Advertising For Park Labs “Reparagen”

    The National Advertising Division of the Council of Better Business Bureaus has determined that Park Labs LLC, has provided reasonable support for certain advertising claims made for the company’s Life Fitness Reparagen + Glucosamine dietary supplement. However, NAD has recommended the company modify or discontinue certain claims, including the claim that the product is “guaranteed to help in 7 days.”

  • 12/03/2008 - CARU Recommends Pulse Performance Products Modify Website, Advertising Claims For Scooter

    The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Pulse Performance Products modify or discontinue certain advertising for the company’s Kick N’ Go scooter and modify its Website to better protect children’s privacy. The company has agreed to do so.