BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/19/2014 - CARU Recommends Time, Inc., Modify Child-Directed Sweepstakes Advertising
The Children’s Advertising Review Unit (CARU) has recommended that TIME Inc., publisher of Sports Illustrated Kids, modify sweepstakes advertising to assure that children better understand the odds of winning. -
3/18/2014 - CARU Recommends Moose Add Audio Disclosure to ‘Zelfs’ Commercial
The Children’s Advertising Review Unit (CARU) has recommended that Moose Enterprises modify broadcast advertising to better assure that children understand that the company’s “Zelf” figurines to not light up. -
3/11/2014 - CARU Recommends Maya Group Modify ‘Orbeez’ Playset Commercial
The Children’s Advertising Review Unit has recommended that The Maya Group, Inc., modify broadcast advertising for the company’s “Planet Orbeez Adventure Park” playset to adequately disclose that batteries are not included and to make clear that the products do not move on their own. -
3/10/2014 - CARU Reviews Outfit 7’s ‘Talking Tom Cat 2’ App, Recommends Modifications
The Children’s Advertising Review Unit has recommended that OutFit 7 modify its “Talking Tom Cat 2” app to better disclose advertising content and disable links to sites that do not age screen. -
2/12/2014 - Skechers Modifies Broadcast Advertising in Response to CARU Inquiry
The Children’s Advertising Review Unit has recommended that shoemaker Skechers USA modify animated broadcast advertising for the company’s “Air-Mazing” shoes to address compliance with CARU’s guidelines. -
1/30/2014 - CARU Refers Advertising for ‘Grown Ups 2’ to MPAA for Review
The Children’s Advertising Review Unit referred advertising for “Grown Ups 2” – rated PG-13 by the Motion Picture Association of America – to the MPAA for review. -
12/05/2013 - CARU Recommends LEGO Modify Future Advertising for ‘Pirate Ship Ambush’ to Better Disclose What Comes with Initial Purchase
The Children’s Advertising Review Unit has recommended that LEGO Systems, Inc., modify future advertising for the “Lord of the Rings Pirate Ship Ambush” to make clear which products come with the initial purchase. -
12/05/2013 - CARU Recommends VTech Modify Future Advertising for ‘Switch & Go Dino’ to Better Disclose Toy’s Capabilities
The Children’s Advertising Review Unit has recommended that VTech Electronics North America, LLC, modify broadcast advertising for the Switch & Go Dino toy to better disclose that the helicopter does not fly on its own. The company has agreed to do so. -
11/13/2013 - CARU Recommends Boys’ Life Magazine Modify Sweepstakes Advertising; BSA Agrees to Do So
The Children’s Advertising Review Unit has recommended that Boys’ Life Magazine, published by Boy Scouts of America, modify advertising for future sweepstakes to better disclose the odds of winning. BSA has agreed to do so. -
10/24/2013 - CARU Reviews ‘Keep Out of Reach of Children’ Ad for Anti-Itch Products
The Children’s Advertising Review Unit has recommended that Blistex, Inc., discontinue advertising the company’s “Maximum Strength Ivarest Poison Ivy Itch Cream” and “Ivarest Medicated Poison Ivy Cleansing Foam” in editions of “Boys Life” magazine that are geared to younger Boy Scouts.