BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/26/2012 - CARU Recommends N49 Modify KIDS321 Website To Better Protect Children’s Privacy; Operator Complies
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended N49 Interactive modify the website www.kids321.com to better protect children’s privacy. The operator has done so.
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3/06/2012 - CARU RECOMMENDS ZURU MODIFY BROADCAST ADVERTISING FOR SHNOOKS DOLLS; COMPANY DOES SO
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Zuru modify broadcast advertising for the company’s “Shnooks” dolls to better communicate the toys’ capabilities. -
2/15/2012 - CARU REFERS CLEARWATER AQUARIUM SITE TO FTC FOR FURTHER REVIEW Advertiser Did Not Respond to CARU Inquiry
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has referred the Clearwater Aquarium, operator of the Seewinter.com website, to the Federal Trade Commission, after the company failed to provide a response to a CARU inquiry. -
10/25/2011 - CARU Refers Street Surfing To FTC After Company Declines To Modify Website Depict Proper Safety Equipment
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has referred Street Surfing LLC, the maker of the “Whiplash Scooter” to the Federal Trade Commission, after the company declined to modify its website to depict the use of appropriate safety gear. -
8/11/2011 - CARU Finds Advertising For Bandai’s “Megazord” Does Not Mislead Children
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has determined that advertising for the Samurai Megazord, advertised by Bandai America Incorporated, did not mislead children about the product’s performance. -
7/28/2011 - CARU Refers Advertising for Marvel Entertainment’s ‘Thor’ to MPAA for Further Review
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has referred broadcast advertising for the film “Thor” to the Motion Picture Association of America (MPAA) for further review. -
7/28/2011 - CARU Recommends Magic Box Revise Gogocrazy Bones Site To Better Protect Children’s Privacy; Company Agrees To Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus has recommended that Magic Box International modify the Website www.gogocrazybones.com to better protect the online privacy of children. -
7/27/2011 - CARU Recommends Magic Bos Revise ‘GoGoCrazy Bones’ Website to Better Protect Children’s Privacy; Company Agrees to Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus has recommended that Magic Box International modify the Website www.gogocrazybones.com to better protect the online privacy of children. -
7/27/2011 - CARU Recommends Pokemon Modify Broadcast Ad To Better Disclose Products Included With Initial Purchase; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that The Pokemon Company International modify broadcast advertising for the Black & White Trading Card Game to better disclose which products come with the initial purchase. The advertiser has done so. -
7/26/2011 - CARU Refers Advertising for Disney’s ‘Pirates of the Caribbean: On Stranger Tides’ to MPAA for Further Review
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has referred broadcast advertising for the film “Pirates of the Caribbean: On Stranger Tides,” to the Motion Picture Association of America (MPAA) for further review.