BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/26/2011 - CARU Refers Advertising for 20th Century Fox’s ‘X-MEN’ to MPAA for Further Review
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has referred broadcast advertising for the film “X-Men,” to the Motion Picture Association of America (MPAA) for further review. -
7/25/2011 - CARU Refers Advertising for Dynacraft Cyco Cycle to FTC, CPSC After Advertiser Fails to Respond to CARU Inquiry
The Children’s Advertising Review Unit of the Council of Better Business Bureaus referred advertising for Dynacraft’s Cyco Cycle to the Federal Trade Commission and Consumer Product Safety Commission after the advertiser failed to respond a CARU inquiry. -
6/07/2011 - CARU Recommends Reebok Discontinue Certain Claims for ZigTech Sneakers
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Reebok discontinue claims made in print advertising that might suggest Zigtech sneakers help children perform better in sports. -
6/07/2011 - CARU Recommends Glow Crazy Modify Advertising to Better Disclose Material Information; Company Agrees to Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Glow Crazy, which markets the Glow Crazy glow wand, modify its advertising to include the necessary disclosure that batteries are not included. -
5/11/2011 - CARU Examines Consumer-Generated Imagery In Advertising For Mega Brands ‘Dragons Universe’
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus has determined that advertising for MEGA Brands, Inc., “Dragons Universe” construction sets could, through the use of computer-generated imagery, mislead children as to the capabilities of the advertised toys. -
5/11/2011 - CARU Recommends Microsoft Modify Kinectimals Advertising to Better Disclose Material Information
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Microsoft modify for advertising for its Kinectimals video game to assure that children understand that playing the game requires the purchase of a new platform, the Kinect sensor. -
5/11/2011 - CARU Recommends Microsoft Modify Kinectimals Advertising To Better Disclose Material Information; Company Does So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Microsoft modify for advertising for its Kinectimals video game to assure that children understand that playing the game requires the purchase of a new platform, the Kinect sensor. -
5/04/2011 - CARU Refers Website Operator Club Penguin Planet To FTC For Further Review
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has referred Website operator Club Penguin Planet to the Federal Trade Commission (FTC), following the operator’s refusal to participate in a CARU review of its privacy practices. -
5/04/2011 - CARU Recommends Burger King Modify Advertising To Stress Product Over Premium
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Burger King modify broadcast advertising to assure that the depiction of food, rather than the depiction of the premium offered with a children’s meal, is primary. -
4/18/2011 - CARU Recommends Kickboard USA Modify Packaging To Depict Use Of Safety Gear; Company Agrees To Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Kickboard USA modify product packaging for the company’s Mini Kick scooter to reflect the appropriate use of safety equipment.