BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/14/2013 - CARU Recommends Build-A-Bear Modify Website to Address Privacy Concerns; Company Does So
The Children’s Advertising Review Unit recommended that Build-a-Bear Inc., operator of Buildabear.com, install a neutral age-screening mechanism at the site and eliminate links to the adult-directed sites Pinterest and Twitter that do not age screen. The company said it will do so. -
4/23/2013 - CARU Reviews Advertising for Razor ‘ProXX Scooter,’ Company Says It Will Not Direct ProXX Advertising at Issue in CARU Inquiry to Children
The Children’s Advertising Review Unit recommended that Razor USA LLC, which markets the Razor ProXX Scooter, modify print advertising for the product to better depict the use of safety gear. In response to CARU’s inquiry, the company said it would not place this advertisement in child-directed publications. -
4/23/2013 - CARU Reviews Advertising for Cra-Z-Art ‘Lite Brix,’ Recommends Company Add New Disclosures to Broadcast Ad
The Children’s Advertising Review Unit recommended that LaRose Industries, LLC, doing business as Cra-Z-Art, modify broadcast advertising for the company’s Lite Brix products to better disclose the items that come with initial purchase and the need for batteries. -
3/13/2013 - CARU Recommends Moose Modify Broadcast Advertising for Fortune Cookie Maker
The Children’s Advertising Review Unit recommended Moose Toys modify advertising for its Fortune Cookie Maker to better disclose what is included with an initial purchase. The company agreed to do so in future advertising. -
3/13/2013 - CARU Recommends International Masters Publishers Modify Advertising for ‘Wildlife Explorer’ Kit
The Children’s Advertising Review Unit recommended International Masters Publishers, Inc., modify advertising for its “Wildlife Explorer” kit to better disclose the material terms of its offer. -
3/08/2013 - CARU Recommends Moose Toys Modify Ad for ‘Beados’ to Better Disclose Products Included with Initial Purchase, Drying Time; Company Agrees to Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Moose Toys, maker of “Beados” crafting products, modify broadcast advertising for the products to better disclose what is available with an initial purchase and project drying time. -
2/13/2013 - CARU Recommends Bandai Modify ‘Ben 10’ Advertising Featuring Sweepstakes to Better Disclose Free Means of Entry
The Children’s Advertising Review Unit recommended Bandai America Inc., modify broadcast and website advertising for the Ben 10 Omniverse Touch and Atlantis Sweepstakes. -
2/13/2013 - CARU Recommends HD Group Modify Website to Better Protect Children’s Privacy; Company Implements Recommendations
The Children’s Advertising Review Unit recommended HD Group, LLC, modify the website www.missoandfriends.com to better protect children’s privacy. -
1/11/2013 - CARU Recommends Kraft Modify Sweepstakes Advertising to Better Disclose Prizes, Odds of Winning
The Children’s Advertising Review Unit recommended Kraft Foods Global Inc., modify sweepstakes advertising to better clarify for a child audience the chances of winning and the available prizes. -
1/10/2013 - CARU Recommends SPIL Games Modify Website to Better Protect Children’s Privacy, Company Agrees to Do So
The Children’s Advertising Review Unit recommended that SPIL Games, BV, operator of the website “GirlsGoGames.com,” modify the site to better protect the privacy of child visitors. The company has agreed to do so.