BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/06/2011 - CARU Recommends Foomojo Modify “Foo Pets” Webiste To Eliminate Undue Sales Pressure, Disclose Membership Requirement
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that FooMojo Inc., modify its Website to disclose that memberships are required for full participation and to eliminate undue sales pressure. -
4/04/2011 - CARU Determines General Mills Advertising for Yoplait ‘Splitz’ Isn’t Likely to Confuse Child Consumers
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., had determined that broadcast advertising for “Yoplait Splitz” is not likely to confuse child consumers or persuade them that the General Mills’ product is ice cream. -
4/04/2011 - CARU Determines General Mill’s Advertising for Yoplait ‘Splitz’ isn’t Likely to Confuse Child Consumers
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., had determined that broadcast advertising for “Yoplait Splitz” is not likely to confuse child consumers or persuade them that the General Mills’ product is ice cream. -
3/30/2011 - CARU Recommends Topps Modify Website To Clearly Disclose Advertising, Company Does So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Topps Company Inc., modify the Ring Pops section of its Website to clearly disclose that games available to children on the site are advertising. -
3/30/2011 - CARU Recommends Crayola Modify Advertising To Better Disclose What Comes With Initial Purchase
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Crayola, the maker of the “Color Explosion Glow Board,” modify broadcast advertising directed to children to better disclose what items come with the initial purchase. -
3/29/2011 - CARU Recommends Shred Sled Modify Advertising To Depict Use Of Safety Gear; Company Agrees To Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that The Shred Sled, which markets the “Shred Sled” caster board, modify broadcast advertising to depict the use of proper safety equipment. -
3/24/2011 - CARU Refers Advertising For “Green Hornet” To MPAA For Further Review
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has referred Internet advertising for the film “Green Hornet,” to the Motion Picture Association of America (MPAA) for further review. -
3/17/2011 - CARU Refers FBKIDS, FBKIDDIES To FTC For Further Review Website Operator Fails To Respond To CARU’s Inquiry
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has referred Website operator fbfkids.com (formerly Facebook for Kids.com) to the Federal Trade Commission, following the Website operator’s failure to participate in a review of its sites’ privacy practices. -
3/04/2011 - CARU Recommends Razor Modify Advertising To Depict Adult Supervision; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Razor USA LLC modify broadcast advertising for the “Ground Force Drifter” go-cart to clearly depict adult supervision. The company agreed to do so. -
3/04/2011 - CARU Recommends Leapfrog Modify Advertising To More Clearly Disclose What Comes With Initial Purchase; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that LeapFrog modify broadcast advertising for the “Leapster2 Explorer” to more clearly disclose to child viewers the items that come with the initial purchase of the product.