BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
3/05/2019 - Formal Review 93.2019 - HyperBeard, Inc.
Two industry self-regulatory units today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. -
1/31/2019 - Bullying Includes Water Balloon! CARU Says ZURU Ads Violate Children’s Advertising Rules; Company Says Future Advertising Will Comply
Children throwing water balloons at unsuspecting adults may seem like child’s play, but the Children’s Advertising Review Unit (CARU) has found that it violates the Core Principle 7 of CARU’s Self-Regulatory Program for Children’s Advertising. CARU is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. -
12/19/2018 - Hey, Kids: “Wish Me Puppy” Isn’t Magic! CARU Recommends Jay at Play Modify Broadcast Ad for Hot Holiday Toy; Company Says It Will Do So
While hyperbole and puffery are OK in advertising aimed at adults, children cannot understand the distinction, says the Children’s Advertising Review Unit (CARU). -
10/10/2018 - CARU Recommends Kano Computing Modify Privacy Practices, Sweepstakes Promotion
The Children’s Advertising Review Unit (CARU) has recommended that Kano Computing, Ltd., operator of the Kano.me website, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). -
8/20/2018 - CARU Finds Telebrands’ ‘Phantom Saucer’ Ad Accurately Depicts Toy’s Capabilities, Recommends Additional Disclosure
The Children’s Advertising Review Unit has determined that advertising for Telebrands’ Phantom Saucer accurately depicts the toy’s capabilities. CARU has also recommended that the advertiser add an audio disclosure to broadcast advertising for the toy, to better assure that children understand there’s an additional fee for shipping and handling. -
7/09/2018 - CARU Recommends Starmaker Interactive Modify Privacy Practices for StarMaker App
The Children’s Advertising Review Unit (CARU) has recommended that Starmaker Interactive, administrator of the StarMaker mobile application, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. -
5/09/2018 - CARU Recommends Anki Make Clear to Children that Racing Game Requires Smart Device for Play
The Children’s Advertising Review Unit (CARU) has recommended that Anki add audio disclosure to future broadcast advertising for the company’s “Anki Overdrive: Fast and Furious Edition,” a mobile application-based racing game, to assure children understand that play with the race track and cars requires that users download the app to an iOS or Android device. -
4/26/2018 - CARU Recommends Kudos Modify Privacy Practices to Better Protect Children’s Privacy, Company Agrees to Do So
The Children’s Advertising Review Unit (CARU) has recommended that Kudos & Co., modify its privacy practices to bring them into compliance with CARU’s Self-Regulatory Program for Children’s Advertising – including CARU’s privacy guidelines – and the federal Children’s Online Privacy Protection Act (COPPA). -
4/24/2018 - CARU Refers Musical.ly to FTC After App Operator Declines to Comply with CARU’s Privacy Recommendations
The Children’s Advertising Review Unit has referred The Musical.ly Inc., operator of the Musical.ly mobile application, to the Federal Trade Commission (FTC), after the company said it would not comply with CARU’s recommendations regarding children’s privacy. -
1/09/2018 - CARU Recommends Stride Rite Discontinue Claims that State, Imply ‘Leepz’ Shoes Help Children Jump Higher
The Children’s Advertising Review Unit has recommended that Stride Rite Children’s Group LLC, the maker of children’s “Leepz” footwear, discontinue advertising claims that imply wearing the shoes allows children to jump inordinately high or state that the shoes are made with “sky-high” technology.